“Tradition teaches us, innovation guides us”
Sorbino Uomo spa is the result of fifty years of experience in the clothing sector, of professionalism acquired over years of collaborations with expert partners of Made in Italy. Fashion is a family passion, a passion inherited from the progenitor Giovanni Sorbino. It all began when Giovanni Sorbino, a great merchant, started on his own the transformation of his small workshop into a business projected towards the future.
What makes a company great is the synergy of many collaborators who work closely together. The company consists of various professionals from the world of fashion and communication, always able to respond to market needs. Thanks to its management culture, the Group has achieved important goals becoming a leading company in the menswear sector, a brand recognized both nationally and abroad. The management of Human Resources through a job description, previously elaborated with a company strategy, ensures that the staff and the entire organization work according to a logic of continuous performance improvement. Professional growth and enhancement, as determining factors for the evolution and development of one's own activities, are therefore configured as one of the main objectives of the Company. “It is preferable to teach the worker to fish so that he can feed himself in the long run, rather than catch him a fish, and feed him only one day.” Our employees have a strategic role, the company believes in the value of talent. It invests in its collaborators and promotes the improvement of working conditions and productivity through training and above all motivation. Integration, mediation, involvement, cohesion, support, autonomy and task orientation, in our company, are not just words but behaviors that are concretely implemented.
Transmitting Italian style and our brand identity according to a canon of essential modernity in global markets. We try to guarantee production that complies with the highest quality and design research standards. The mission is achieved thanks to the support of an internal staff and many external partners. Today our team counts on 400 collaborators.
The key to success increasingly relies on the ability to differentiate the product by making use of strong design research. The result that our company has achieved in the product area is, above all, thanks to the heritage that the company has received, by combining the culture and professionalism of three generations in the men's fashion sector.
SALES STRUCTURE AND COMMERCIAL ORGANIZATION
The management of the distribution chain is the result of a strategic coordination of all the essential steps to which the product is subjected, first from within the company through marketing strategies, then along the entire sales network made up of organized structures as logistics, administrative, commercial and procurement. The operational activities are carried out in the Interporto Campano di Nola area (in an area of 7500 m2) while the diffusion of the product takes place in the CIS area of Nola (surface of 7000 m2). In addition to the main distribution, a franchise network is spread throughout the country. Franchises are also present in many countries: Lebanon, Prague, Cyprus, Macedonia, Malta and Chicago. Future openings in Dubai and Turkey are being planned. To this date, the Sorbino Group has more than 1500 customers worldwide: 900 national, 350 in Europe and 250 EX-EU, Asia and America. The company is also currently investing in a "SORBINO" retail project, with the opening of direct stores. 100 Sorbino brand stores were created, 35 franchises were opened in the most important shopping centers in Italy.